Allsteel Inc. designs, builds and delivers progressive and relevant workplace furniture solutions. The company has Resource Centers in Atlanta, Boston, Chicago, Dallas, New York, San Francisco, Santa Monica, Washington, D.C., and Toronto, ON.
"(ICE) creates a wow factor - the client likes that, they light up, they feel like they're watching a video game or a high level animation program and then once you dig into the program and you see how technical it is and you see the constructability and you're able to open up parts lists and look at those components, it generates excitement."
– Brian Bonet, Allsteel dealer
"When the market changed in 2009, we had to find new ways to differentiate ourselves. We have been an active Allsteel dealer in the Minneapolis Market for over 30 years and had become a single source provider to the design community. ICE was our answer to a changing market, giving us a distinct advantage in speed developing solutions for customers. With ICE we have the ability to create accurate budgets that communicate not just what the customer or design firm asked for but several options to allow clients to make intelligent decisions. We've reduced the need for mock-ups and the amount of designer hours spent on revisions. It is a win-win for all parties."
– Dick Nash, Vice President and General Manager, Henricksen in Minneapolis